More selected projects

Imagine Booklet

Imagine Booklet
Print Design, Multipage
Capitol Hill Business Improvement Area

Capitol Hill Business Improvement Area
Print Design
Advocacy Northwest

Advocacy Northwest
Brand Design, Web Design
Approve 74

Approve 74
Brand Design, Pri
Riddle Room

Riddle Room
Brand Design
Heroes Narrative

Heroes Narrative
Brand Design, Print Design
Katy’s Corner Cafe

Katy’s Corner Cafe
Brand Design, Print Design
Capitol Hill LINK Map

Capitol Hill LINK Map
Print Design
Yellow

Yellow
Brand Design, Digital UX, Print Design
Demo Project

Demo Project
Design, Development

 

 

Yellow

TAXI SERVICES ARE FLAGGING IN THE ERA OF RIDE-SHARING.
HOW DO WE MAKE THEM RELEVANT TO CONSUMERS AGAIN?

 

 


I developed and implemented creative strategy for a complete rebrand including new logo, graphic elements, type treatments, and brand language for a venerable Puget Sound transportation provider. Our focus was on expressing parity with our ride-sharing competitors in terms of technological advancement and convenience, while differentiating our product without some of the ineffective, mean-spirited attacks used by previous campaigns.  Preliminary UX work on a retooled ride hailing app, design-thinking approaches to lasting customer service improvements, and ad strategy and planning.

More selected projects

Imagine Booklet

Imagine Booklet
Print Design, Multipage
Capitol Hill Business Improvement Area

Capitol Hill Business Improvement Area
Print Design
Advocacy Northwest

Advocacy Northwest
Brand Design, Web Design
Approve 74

Approve 74
Brand Design, Pri
Riddle Room

Riddle Room
Brand Design
Heroes Narrative

Heroes Narrative
Brand Design, Print Design
Katy’s Corner Cafe

Katy’s Corner Cafe
Brand Design, Print Design
Capitol Hill LINK Map

Capitol Hill LINK Map
Print Design
Yellow

Yellow
Brand Design, Digital UX, Print Design
Demo Project

Demo Project
Design, Development